February 17th is all about making our day better by being kind to others. We’re participating with our customers this year to spread goodwill, find out how you can take part and make someone else’s day happier.
Even if you don’t believe in karma, it doesn’t hurt to be kind right? In fact, being kind is scientifically proven to make us happier. A study by Harvard University showed that those who do good are 42% more likely to be happier, coining the phrase “Helpers’ High”. In other studies, psychologists at the National Institute of Health found a direct link between the area of the brain that is activated in response to food or sex (namely, pleasure) and thoughts about giving money to a charity.
What better excuse to be nice than to spark those sensations! Kindness.org encourages us every year to focus on giving with random acts of kindness, whether it’s by helping a loved one, a friend or a complete stranger. Check out their website https://kindness.org and you’ll discover the great work they do in using small acts of goodwill to inspire change on a larger scale. There are also stacks of stats and scientific findings to support the inspiring programs that they also provide.
Their community spans some 183 nations with everyone from individuals like you and me to huge organisations taking part. Of course, there is nothing stopping us from doing something kind every day but this month even more attention is drawn to it across the whole world. If you’re stuck for inspiration, check out some of the options they’ve listed online, you can even register your activity to show how you’re taking part.
A random act of kindness can be anything from texting someone to say you’re grateful to have them, to giving your seat to a stranger on the train. Which begs the question, “how can I personalise a kind act for the coffee lover in my life?” OK, you may not be asking that so specifically, but it’s a pretty good way to show someone you care at work or even surprise the person behind you in the queue with a free beverage.
At Modern Standard we can resonate with the idea that kindness is all around us. After all, if it wasn’t for the kindness of others, we probably wouldn’t be here today – ask any business and they’ll most likely say the same. Now, we’re thankful in still seeing kindness every day when working with our amazing coffee partners. It makes our work all the more rewarding to know that we’re working with not just lovers of great coffee, but people too.
With this in mind, we’re encouraging all of our customers to pay it forward and treat someone special or a complete stranger to a tasty coffee beverage. This Friday (15th) many of our coffee partners will be hosting kindness events to share the message and spread the good feeling that it provides. Look out for our ‘Random Act of Kindness’ cards in your nearest outlet that serves Modern Standard Coffee and take part! We guarantee it’ll make your delicious speciality coffee taste even more special.
Visit https://acts.kindness.org to learn more about Random Acts of Kindness Day 2019.