El Embrujo Microlot

Rodrigo Oyuela comes from a coffee-growing family and has worked with coffee since childhood. Over the years, he has developed a reputation as a skilled grower and community leader in Colombia. He is the founder and president of COAGROHERMOSAS, an association supporting coffee producers in the Cañón de las Hermosas area.

Rodrigo previously managed a local coffee purchasing point and wet mill before buying his own farm, Villamaria. Without the money to purchase the farm outright, he reached an agreement with its previous owner that allowed him to pay for it gradually through the sale of his coffee. The need to improve the farm’s productivity encouraged Rodrigo to develop his agronomic knowledge and explore distinctive varieties with exceptional flavour potential.

Villamaria covers approximately 33.5 hectares, with eight hectares currently planted with coffee. Across the farm, Rodrigo grows around 38,000 coffee trees, including both established Colombian varieties and more unusual, carefully selected cultivars.

Quality begins with harvesting. Rodrigo pays close attention to cherry ripeness and rewards his pickers for selecting fruit at its optimum stage, avoiding green or underripe cherries. This careful selection helps create greater sweetness, clarity and consistency in the finished cup.

This Geisha is grown at high altitude, where cooler temperatures allow the cherries to mature slowly and develop greater aromatic complexity. Following harvest, the coffee is washed and carefully dried to preserve the variety’s delicate character. The result is an elegant, expressive coffee with vibrant aromatics, a light body and a clean, lingering finish.