Case study
Fisher & Donaldson, Fife
Fife's much-loved family bakery, famous across Scotland for its fudge doughnuts, has served our Momentum Espresso in its shops and cafés in Cupar, St Andrews and Dundee since 2023. Great baking, great coffee, and a true Fife partnership.
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1919
Fisher & Donaldson founded in Cupar
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2023
Our coffee partner since
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+20%
Growth in coffee sales
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Momentum
Our espresso in every cup
A true Fife partnership
The challenge
Coffee as good as the baking
Fisher & Donaldson have been baking in Fife since 1919 and hold a Royal Warrant. Five generations of the Milne family have built a reputation for quality, from shortbread to the fudge doughnuts people travel for. Their coffee needed to live up to that.
Our solution
Momentum, roasted just down the road
We supply our award-winning Momentum Espresso, roasted at our roastery in Glenrothes, to every Fisher & Donaldson shop and café, with barista training and ongoing support from our team in Scotland.
The result
Coffee sales up 20%
A 20% increase in coffee sales, and proof of what great baking and great coffee can do together.
Great bakes, great coffee

The cafés

The pairing

The bakery
Five generations
A family bakery and a local roaster
Fisher & Donaldson was founded in Cupar in 1919 by Willie Fisher and Davie Donaldson. Today it's run by the fifth generation of the Milne family: sisters Chloe and Jade Milne and their brother Ben.
Their bakery in Cupar and our roastery in Glenrothes are a short drive apart, so we can support their team properly, from training to tastings. With a new flagship shop and café coming to South Street in St Andrews, great coffee is part of the plan from day one.
Find their shops and bakes at fisheranddonaldson.com.
This is a true Fife partnership. Their bakers and our roasters are only a short drive apart, and that closeness means we can support their team properly, from training to tastings.
Founder and CEO, Modern Standard Coffee
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